Lettering Design

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Students are encouraged to develop [lettering] drawing skills and techniques with an emphasis on balance and form, inspired by the renowned lettering artists and designers such as Ken Baber, Ivan Castro and Martina Flor’s methods.

This module is dedicated to fostering originality and precision in lettering projects, helping you to create visually striking and harmonious designs through an iterative process.

We emphasize the importance of balancing shapes and forms by create letter compositions that are not only aesthetically pleasing but also functionally balanced. Students delve into the intricacies of stroke contrast, weight distribution, and the interplay between positive and negative spaces in static or dynamic compositions (changing baselines, or envelope-distorting shapes and compositions) while gaining the confidence to push creative boundaries and develop a unique artistic voice.